PARIS — In order to give greater transparency into candidates and employees’ digital marketing skill sets, as digital marketing roles have doubled in demand since 2014, L’Oréal and educational company General Assembly said Tuesday they have introduced a test called Digital Marketing Level 1 (or DM1).“DM1 assesses six key areas of digital marketing: digital advertising, engagement marketing, content marketing, mobile marketing, social media and multichannel marketing,” the groups explained in a statement. “The 45-minute online assessment tests foundational skills from setting objectives to optimizing campaigns, using questions based on real-world case studies.”They said understanding the competencies of teams can guide priorities in training and measure improvement after training. L’Oréal employees in 60 countries are to benefit from personalized training programs based on their skills.“As a company recognized for its marketing expertise, it was key for us to accompany the deep transformation of marketing in the digital era by offering our employees and candidates the opportunity to benchmark themselves against the best marketers worldwide,” said Jean-Claude Le Grand, senior vice president of talent development at L’Oréal worldwide.Already 4,000 employees at the French beauty giant have taken DM1, as have 500 candidates for jobs during their recruitment process there over the past three months.“L’Oréal is now using the assessment as a tool to consider an even larger, more diverse set of candidate profiles,” the companies said.DM1, which was the result of collaboration with numerous firms including L’Oréal, Google, Bonobos, UM and Priceline, has been used in practice by dozens of companies and more than 10,000 people globally.“At General Assembly, we are focused on confronting the 21st-century skills gap, and part of that is addressing the need for both candidates and employers to have an unbiased way to evaluate skills,” said Jake Schwartz, General Assembly chief executive officer. “We see a future where education to employment is about the skills you demonstrate, not where you’ve been.”DM1 is part of numerous assessments offered by General Assembly, which focuses on skills spanning data, design, business and technology. The company works with students on- and off-line on more than 20 campuses in six countries. It also works with employers to help their companies source, assess and transform talent, General Assembly and L’Oréal said.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia