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L’Oréal Products Division Regroups in Europe

L’Oréal’s luxury products division will regroup its European production and logistics into one site in the north of France.

PARIS — L’Oréal’s luxury products division will regroup its European production and logistics into one site in the north of France.

This story first appeared in the March 31, 2009 issue of WWD.  Subscribe Today.

That move will cause the division’s factory in Albesa, Spain, to be transferred to France before becoming a logistics center for L’Oréal’s luxury products in Spain. The luxury division’s European industrial activity will be divided among French sites in Lassigny, Caudry and Gauchy. L’Oréal will also create a 444,444-square-foot logistic center in Roye, France, for international distribution starting in the last quarter of 2010.

L’Oréal said the moves come following its acquisition of YSL Beauté, which took place on July 1. L’Oréal aims to bring closer together the YSL Beauté and luxury products divisions’ organizations so as to accelerate the YSL Beauté brands’ development. Such brands include Yves Saint Laurent, Stella McCartney and Oscar de la Renta, among others. The 85 people whose posts are doubled up in YSL Beauté and in L’Oréal’s luxury products branch will be offered other jobs within the French beauty giant. The company maintains this will result in zero layoffs in France.

In other L’Oréal news, Charles de Montalivet has been named general manager for perfumes for L’Oréal’s luxury products division’s European zone, a new position. He was formerly travel retail Europe, Middle East and Africa prestige and collections division manager, a role filled by Michel Gholam. Gholam had previously been Lancôme’s travel retail Europe, Middle East and Africa area manager for Switzerland, Italy and the Benelux.