By and  on June 1, 2009

The foundations of what would become L’Oréal— the world's largest beauty company—were built in a modest Parisian apartment at the turn of the last century. Eugène Schueller, a trained chemist born into a family of artisans, became interested in the complexities of hair dye.

At that time, such rudimentary products had to stay on heads for three hours and — due to the silver salts they contained — could easily turn hair green. Schueller’s goal was to develop effective, nontoxic colorants that would also protect, nourish and bolster hair’s health. Rather than using traditional recipes and prescriptions for that, he took a scientific approach to hair.

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