By  on June 1, 2009

A bit of blush can lift the cheekbones, but it can also lift the spirits. Such a belief in beauty’s vital role in human well-being is the common thread running throughout L’Oréal’s philanthropic works.

Look Good…Feel Better, the first charitable cause the company took part in some 20 years ago, helps women with cancer learn how to improve their appearances through lessons in makeup and hairstyling, for instance.

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