By and  on June 1, 2009

1909
La Société Française des Teintures Inoffensives pour Cheveux, which will become L’Oréal, makes its debut.

1910
The first demonstration room for hairstylists opens.

1925
L’Oréal d’Or hair brightener is introduced.

1928
Monsavon is acquired.

O’Cap hair water is launched.

1929
Imédia, the first fast-acting oxidation dye, comes out.

L’Oréal Blanc, dye for platinum blondes, is introduced.

1933
L’Oréal founder Eugène Schueller creates Votre Beauté magazine.

Dopal, the first soap-free shampoo, is introduced in hairdressing salons.

1934
Dopal’s name is changed to DOP and sold to the public.

1935
Ambre Solaire, the first filtered tanning oil, is launched.

1939
La Société Française des Teintures Inoffensives pour Cheveux is officially named L’Oréal.

Headquarters is moved to 14 Rue Royale, Paris.

1945
Oréol, the first cold-process permanent, comes out.

1952
Régé Color, the first direct color brand, is introduced.

L’Oréal creates the level system, the common language for hair color today.

1954

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