Daniel Kaner, co-president of Oribe Hair Care, described being in the salon business like no other job in beauty, as it is unique in so many ways. For starters, service and education are taken to a “whole other level” as the relationship between a customer and a stylist is key to making a sale.
“We don’t offer gift-with-purchase or sales promotions to create purchase intent. Loyalty to a product is the result of a stylist recommendation,” he said.
Success, Kaner continued, hinges on getting stylists behind a brand as there is often minimal advertising support to help promote it. He added that his company targets salons based on their clientele’s demographics, ultimately the potential product consumer.
The frequency that customers visit salons — every six to eight weeks — helps build trust and a relationship with salon workers and provides a captive audience. “Can you imagine a customer sitting in a chair for 45 minutes or more ready to listen about your brand?” he asked the crowd.
He reminded the audience that the professional hair care industry was at one time a cottage industry run by “mom and pop” operations carrying only professional products. Today, international beauty powerhouses control many of the salon brands available, essentially “closing the doors on the independent brand.” So, for an indie brand, there is much more focus on direct distribution, a “confusing and expensive” way to go to business. “Relationships need to be cobbled together. There are the primary and secondary brands, with indies fragmenting for coveted shelf space. The better brands out of 275,000 doors fight for 1 to 4 percent of that market. Last year I was in the field for five months duking it out, respectfully, with my peers [for shelf space].”
Kaner then mentioned the very touchy subject of salon brands entering the mainstream mix.
“These aggressive manufacturers are now bypassing salons and going to consumers with a multichannel strategy, devastating the very group that brought them their brands to national prominence,” Kaner said.
Another competitor salons have to face is the Internet, one that again bypasses salons. But Kaner is optimistic that the hair care category will prevail in that salons “meet the needs of guests in a personal way. This is an advantage.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye