Daniel Kaner, co-president of Oribe Hair Care, described being in the salon business like no other job in beauty, as it is unique in so many ways. For starters, service and education are taken to a “whole other level” as the relationship between a customer and a stylist is key to making a sale.
“We don’t offer gift-with-purchase or sales promotions to create purchase intent. Loyalty to a product is the result of a stylist recommendation,” he said.
Success, Kaner continued, hinges on getting stylists behind a brand as there is often minimal advertising support to help promote it. He added that his company targets salons based on their clientele’s demographics, ultimately the potential product consumer.
The frequency that customers visit salons — every six to eight weeks — helps build trust and a relationship with salon workers and provides a captive audience. “Can you imagine a customer sitting in a chair for 45 minutes or more ready to listen about your brand?” he asked the crowd.
He reminded the audience that the professional hair care industry was at one time a cottage industry run by “mom and pop” operations carrying only professional products. Today, international beauty powerhouses control many of the salon brands available, essentially “closing the doors on the independent brand.” So, for an indie brand, there is much more focus on direct distribution, a “confusing and expensive” way to go to business. “Relationships need to be cobbled together. There are the primary and secondary brands, with indies fragmenting for coveted shelf space. The better brands out of 275,000 doors fight for 1 to 4 percent of that market. Last year I was in the field for five months duking it out, respectfully, with my peers [for shelf space].”
Kaner then mentioned the very touchy subject of salon brands entering the mainstream mix.
“These aggressive manufacturers are now bypassing salons and going to consumers with a multichannel strategy, devastating the very group that brought them their brands to national prominence,” Kaner said.
Another competitor salons have to face is the Internet, one that again bypasses salons. But Kaner is optimistic that the hair care category will prevail in that salons “meet the needs of guests in a personal way. This is an advantage.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
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Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)