PARIS — Bernard Arnault is a very hands-on luxury titan — occasionally even having a hand in architecture.That’s the case with LVMH Moët Hennessy Louis Vuitton’s new research facility for its fragrance and cosmetics activities, based just outside of Orléans, France. It is named after the Greek sun god, Hélios.Officially inaugurated Monday when LVMH’s managing director Antonio Belloni snipped a ribbon, the triangular center comprises six, three-story buildings with a communal area at the center.Arnault, LVMH’s chairman and chief executive officer, was involved in the project’s design, said Claude Martinez, president and ceo of Parfums Christian Dior.From the outset, Arnault liked the shape, “which is quite unique because it favors and enhances the connection between the three key dimensions of what we are doing here, which is research, formulation and — [an element] getting more and more important — regulation,” said Martinez. “He was really involved in the way we designed the roof,” said Martinez, of the transparent, skinlike structure. “[Arnault] was clearly involved in the facade, from the outside, and had the idea of having a second level of architecture.”The 200,000-square-foot center in Saint Jean de Braye houses 250 research scientists from more than 20 disciplines, such as ethnobotany, which create some 1,200 products each year. It is focused primarily on the brands Parfums Christian Dior, Guerlain, Parfums Givenchy and Fresh — although other LVMH beauty labels are also involved.LVMH invested between 30 million euros and 40 million euros, or $40.6 million and $54.1 million at current exchange, in its construction, according to the company.Modern and streamlined in black, white and gray tones, the Arte Charpentier-designed building sits on a 55-hectare, or 135-acre, park and complies with France’s High Environmental Quality standard, which involves limiting the environmental impact a building has while ensuring its optimum interior living conditions. To build the structure, 200 trees were cut down but 450 were replanted, for instance.From the central area, with its undulating roof, staircases lead up to the labs and there are steps downstairs, to a garden level where there is a library, forum and training or meeting rooms. Natural light floods into the entire building.Raw materials are stored in its lowest level.Hélios is located in the region know as “Cosmetic Valley,” which is also the name of a business cluster comprised of numerous beauty companies. With the organization, LVMH research will be working on a program that involves helping nurture some small and medium-size companies in the sector, and also includes Orléans University.Hélios, which has been running since September, can accommodate up to 300 researchers.New products generate between 20 percent and 25 percent of LVMH’s perfume and cosmetics revenues that in 2012 amounted to 3.61 billion euros, or $4.64 billion at average exchange. The division has about 200 patents and invests between 2.5 percent and 3 percent of its sales in research and development.
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The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)