Augmented reality is quickly expanding from the smartphone and tablet to the store floor.Today, MAC Cosmetics begins installing AR try-on mirrors powered by ModiFace in its stores across the U.S. with plans calling for a global rollout early next year.With the mirrors, select MAC shades and looks can be virtually tried on a user’s live video while at retail store.MAC is among a cadre of brands with their own stores along with retailers offering magic mirrors to help shoppers experiment without the need for washing off makeup between looks. Among its partners, ModiFace provides Sephora the technology for its AR experience along with a newly announced mirror program at Wal-Mart. Earlier this year, Macy’s installed magic mirrors from YouCam Makeup. Other stores such as NYX put a big emphasis on technology to help on the sales floor, as well.Using ModiFace’s latest facial tracking and 3-D video makeup-rendering technology, the new AR mirrors provide a complete video of makeup under any lighting condition. The mirrors also feature ModiFace’s advancements in tracking accuracy and color rendering.“The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry. We believe this will be a game-changing addition to our stores,” said Tim Tareco, senior vice president, global creative, visual merchandising and store design from MAC.The MAC virtual try-on mirrors include a curated set of 29 custom eye looks. The styles are mapped to the face 30 times per second, a process that places the looks to within a fraction of a pixel for each face. The end result is an accurate rendition that is often indistinguishable from the real-life application of the looks by a makeup artist, according to ModiFace.Parham Aarabi, founder and chief executive officer of ModiFace, said AR for trying on beauty products has evolved from a “nice utility” to a transformative technology. The next year is viewed as one with rapid growth for AR in the retail environment as merchants look for ways to build in experiences to keep shoppers coming into stores.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion