Augmented reality is quickly expanding from the smartphone and tablet to the store floor.Today, MAC Cosmetics begins installing AR try-on mirrors powered by ModiFace in its stores across the U.S. with plans calling for a global rollout early next year.With the mirrors, select MAC shades and looks can be virtually tried on a user’s live video while at retail store.MAC is among a cadre of brands with their own stores along with retailers offering magic mirrors to help shoppers experiment without the need for washing off makeup between looks. Among its partners, ModiFace provides Sephora the technology for its AR experience along with a newly announced mirror program at Wal-Mart. Earlier this year, Macy’s installed magic mirrors from YouCam Makeup. Other stores such as NYX put a big emphasis on technology to help on the sales floor, as well.Using ModiFace’s latest facial tracking and 3-D video makeup-rendering technology, the new AR mirrors provide a complete video of makeup under any lighting condition. The mirrors also feature ModiFace’s advancements in tracking accuracy and color rendering.“The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry. We believe this will be a game-changing addition to our stores,” said Tim Tareco, senior vice president, global creative, visual merchandising and store design from MAC.The MAC virtual try-on mirrors include a curated set of 29 custom eye looks. The styles are mapped to the face 30 times per second, a process that places the looks to within a fraction of a pixel for each face. The end result is an accurate rendition that is often indistinguishable from the real-life application of the looks by a makeup artist, according to ModiFace.Parham Aarabi, founder and chief executive officer of ModiFace, said AR for trying on beauty products has evolved from a “nice utility” to a transformative technology. The next year is viewed as one with rapid growth for AR in the retail environment as merchants look for ways to build in experiences to keep shoppers coming into stores.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews