Augmented reality is quickly expanding from the smartphone and tablet to the store floor.Today, MAC Cosmetics begins installing AR try-on mirrors powered by ModiFace in its stores across the U.S. with plans calling for a global rollout early next year.With the mirrors, select MAC shades and looks can be virtually tried on a user’s live video while at retail store.MAC is among a cadre of brands with their own stores along with retailers offering magic mirrors to help shoppers experiment without the need for washing off makeup between looks. Among its partners, ModiFace provides Sephora the technology for its AR experience along with a newly announced mirror program at Wal-Mart. Earlier this year, Macy’s installed magic mirrors from YouCam Makeup. Other stores such as NYX put a big emphasis on technology to help on the sales floor, as well.Using ModiFace’s latest facial tracking and 3-D video makeup-rendering technology, the new AR mirrors provide a complete video of makeup under any lighting condition. The mirrors also feature ModiFace’s advancements in tracking accuracy and color rendering.“The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry. We believe this will be a game-changing addition to our stores,” said Tim Tareco, senior vice president, global creative, visual merchandising and store design from MAC.The MAC virtual try-on mirrors include a curated set of 29 custom eye looks. The styles are mapped to the face 30 times per second, a process that places the looks to within a fraction of a pixel for each face. The end result is an accurate rendition that is often indistinguishable from the real-life application of the looks by a makeup artist, according to ModiFace.Parham Aarabi, founder and chief executive officer of ModiFace, said AR for trying on beauty products has evolved from a “nice utility” to a transformative technology. The next year is viewed as one with rapid growth for AR in the retail environment as merchants look for ways to build in experiences to keep shoppers coming into stores.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
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@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)