With next month’s New York Fashion Week fast ap-proaching, MAC Cosmetics & Milk Studios are revving up for their second go-round with an expanded roster of shows, presentations and special events.
Already at capacity, MAC & Milk will have 32 runway shows and presentations at the West 15th Street space this time around, a significant uptick compared with the 25 held in September. Among the newcomers will be Jeremy Scott, who has shown in Paris and London in recent seasons; McQ by Alexander McQueen; Patrik Ervell; Richard Chai Men’s Wear; Suno, and Johan Lindeberg’s new collection Paris68.
MAC & Milk will host the after party for another newbie, LnA. Designed to double as a kick-off party, the event will feature Ryan Gosling’s band, Dead Man’s Bones, and other performances as well as DJ sets by Harley Viera-Newton, Cassie Coane and Zach Shields.
Surf Lodge, the popular Montauk hangout, will set up a pop-up outpost on the eighth floor, with chef Sam Talbot debuting new delicacies for a Thursday-through-Sunday menu. BMW is returning as the official automotive sponsor and students from Parsons The New School for Design will once again serve as volunteers.
As his company heads into its second collaborative season with Milk Studios, the Estée Lauder Cos. Inc. group president John Demsey said, “We really wanted to make MAC & Milk a one-stop shop with makeup artists, show and event space and a restaurant space.”
In addition to the aforementioned downtown lineup, MAC will be involved with 45 other shows and presentations in Bryant Park or off-site for a total of 77, Demsey said. To mark their partnership, MAC & Milk has developed a limited edition collection of 14 key backstage products used by MAC makeup artists. From Feb. 2 to 22, this MAC & MILK collection will be sold on maccosmetics.com.
Gwen Stefani’s L.A.M.B. label will be one of the lines returning to the downtown space, as are Vena Cava, Band of Outsiders, Threeasfour, Costello Tagliapietra, Temperley London and others. Stefani is planning to host a cocktail party there too, according to Milk Studios founder and creative director Mazdack Rassi.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews