Santiago Ramírez, the eminent Mexican psychologist, identified an “excess of macho” attitude in Mexico.
But, as Estée Lauder’s Marc Latiere points out, today’s younger generation is more metrosexual than machista. The change in attitude is helping to fuel the growth of prestige grooming products, which has grown 20 to 25 percent annually over the last five years, according to Latiere. Top brands include Biotherm, Clinique Skin Supplies for Men, Aramis Lab Series and Clarins Men. While these products only account for 6 percent of overall beauty sales (with a retail value of $5.8 million), growth is outpacing other categories. Men’s lines from Lancôme and Shiseido launched recently, and even the mass market business is growing. Nivea research found that 65 percent of related purchases are made by men, reversing the tradition of women buying for their partners.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)