Madina Milano’s Trial Run at Victoria’s Secret Beauty
LOS ANGELES — Italian cosmetics company Madina Milano made its debut Wednesday in a Victoria’s Secret Beauty store here. The test run brings the brand to 10 Victoria’s Secret beauty stores in Los Angeles, Houston, New York and Short...
LOS ANGELES — Italian cosmetics company Madina Milano made its debut Wednesday in a Victoria’s Secret Beauty store here. The test run brings the brand to 10 Victoria’s Secret beauty stores in Los Angeles, Houston, New York and Short Hills, N.J., through January.
National makeup artist Christian Concas gave in-store makeovers to customers at The Grove shopping center here and will appear at Willowbrook Mall in Houston today, Short Hills Mall on Saturday and at the Herald Square store on a later date. He focused on three looks: black-and-white eyes with a glittery finish, bronze skin with orange and gold accents and purple and pink lips and cheeks.
The nine-year-old brand with more than 1,000 sku’s hopes to make headway into the American market via Victoria’s Secret’s highly trafficked mall locations. The brand had previously made a debut with a store in New York’s SoHo district in 2001, six months after the 9/11 attacks, when the market was reeling and the store subsequently closed. “We’ve tried the freestanding store route with our SoHo location,” said Rachel Bryan, vice president of strategic marketing. “At the same time, we tested in Bergdorf Goodman. The products got a lot of press and were well received, but based on those experiences, we decided in-store displays in specialty boutiques was the strategy to pursue — for now.”
Founder Madina Ferrari created a 129-piece collection focused on bright colors and bronze skin for the launch, including products exclusive to Victoria’s Secret Beauty such as Instant Glitter Gloss, Eyeshadow Duos and Fashion Gloss. Retail prices range from $14 to $21.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)