By  on February 23, 2017

In five years, Makeup Geek went from doing under $500,000 in revenue to $22 million — largely due to social media.

“That’s mainly eye shadow sales — that were $6 each. If you do the math that’s a lot of eye shadows we sell,” said Marlena Stell, chief executive officer of Makeup Geek, noting that revenue has more than doubled every year since she began the line in 2011.

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