In five years, Makeup Geek went from doing under $500,000 in revenue to $22 million — largely due to social media.
“That’s mainly eye shadow sales — that were $6 each. If you do the math that’s a lot of eye shadows we sell,” said Marlena Stell, chief executive officer of Makeup Geek, noting that revenue has more than doubled every year since she began the line in 2011.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)