By  on June 29, 2007

Internet sales of cosmetics and fragrances now make up 4 percent of all sales, or about $1.7 billion in the more than $42 billion U.S. beauty industry, and it's one of the fastest-growing channels, according to a new report from the Port Washington, N.Y.-based The NPD Group consumer tracking firm.

In its recent report, "Emerging Channels: Beauty Care Products Over the Internet," NPD said 43 percent of women who shop for beauty on the Internet reported that they spent more money online last year than they did in 2005. The number-one reason given for shopping on the Internet is convenience. A total of 74 percent of those who shop online say it "saves time" and about 70 percent say "it's easier or quicker to shop online than in a store."

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