By  on April 6, 2010

PARIS — Marionnaud is going greener.

The perfumery chain plans to reorganize distribution practices for its 568 stores in France to cut down on its environmental impact. The A.S. Watson-owned company is reworking its distribution activities, which should result in approximately 1 million fewer miles being driven by its vehicles in 2010. That represents a 35 percent on-year decrease. Marionnaud will also use 67,000 fewer boxes yearly in its stockrooms, which (not taking into account brands’ gift sets) would cut its waste output by 45 percent versus 2009. The company is campaigning internally to raise awareness about the consumption of resources, such as water and energy, as well.

Additionally, Marionnaud on March 25 opened a 2,055-square-foot location in Okabé, which is billed to be France’s first green shopping mall. It is located in Kremlin-Bicêtre, a Paris suburb. Marionnaud’s new perfumery there is the first of 21 openings and relocations expected in 2010 in France. It includes a “quick institute,” containing a nail bar and “flash” makeup services, among others.

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