MARKWINS PROMOTES: Markwins International has announced the promotion of Goran Agardh to general manager and director of sales and marketing for Markwins Beauty Products Europe. The move is part of the company’s ongoing commitment to enhance its core brand, Wet ‘n’ Wild. Agardh assumes responsibility for all business activities, including distribution selection, policy setting and personnel of Wet ‘n’ Wild in Europe. He will report directly to Markwins USA headquarters and will work with the supervision of Bill George and the Wet ‘n’ Wild global brand team. A native of Stockholm, Agardh has worked with Markwins since 2003.
MAKEUP SHAKE-UP: Beauty counters in the U.K. are about to get a new splash of color. French natural makeup brand Une will launch in Boots stores this month, while German color-cosmetics and treatment brand Artdeco is expanding its retail reach in the country. Une, which is a sister brand to the Bourjois makeup line, launched in France, Belgium, the Netherlands and Spain in 2009. Artdeco, meanwhile, is increasing its U.K. presence beyond its network of 500-plus spa and salon doors. The brand entered Hoopers department stores and a Fenwick door in April, one year after it opened in The Garden Pharmacy in London’s Covent Garden.
FIZZY FINGERS: Nail nibblers now have a low-calorie option. London-based nail care brand Nails Inc. and Diet Coke introduced a limited edition line of nail polishes in the U.K. on Wednesday. The collection, which consists of four colors inspired by the world’s major fashion capitals, is part of a gift-with-purchase promotion. When a shopper buys two 500-ml. bottles of Diet Coke in select Boots pharmacy doors through June 30, they receive one of the polishes as a gift. The London-inspired polish is a nude shade, while Paris is interpreted as purple, Milan as red and New York as fuchsia.
HERE COMES THE SCIENCE BIT: Béatrice Dautresme, L’Oréal’s executive vice president corporate communications and external affairs, participated in a debate at London’s Science Museum April 28. Entitled “Why Does Beauty Matter?” the debate featured speakers including psychotherapist Lucy Beresford and Marie Claire U.K.’s online editor Carla Bevan. “We could say where humanity exists, beauty exists,” said Dautresme, who relayed findings from the L’Oréal Foundation-sponsored tome “100,000 Years of Beauty.” She added every civilization expresses its own vision of beauty. Beresford cited research that claims the majority of London-based women believe makeup gives them an edge at work. “In essence, beautification is about power,” she said. Sarahjane Robertson, executive director of charity Look Good…Feel Better U.K., added women can feel uplifted when they are shown how to use beauty products to camouflage the physical side effects of cancer treatment. “They find themselves again,” she said.
BLOWOUT BLOWS UP: Brazilian Blowout is expanding its assortment of products that help maintain the look of the Brazilian Blowout frizz-busting treatment outside of the salon from four to six. Priced roughly from $38 to $42, the two new products are Acai Restorative Sculpt and Define Paste and Acai Shine & Shield Spray Shine. Brazilian Blowout has also entered into a deal with Steiner Leisure Ltd. to offer Brazilian Blowout treatments for the spa company’s maritime division that provides spa and wellness services on 16 cruise lines and about 125 cruise ships. “We are growing double digits monthly,” said Michael Brady, former president of Alterna Professional Haircare who joined Southern California-based Brazilian Blowout as chief executive officer one-and-a-half years ago. “It has simply been a wild roller-coaster ride here.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty