MARKWINS PROMOTES: Markwins International has announced the promotion of Goran Agardh to general manager and director of sales and marketing for Markwins Beauty Products Europe. The move is part of the company’s ongoing commitment to enhance its core brand, Wet ‘n’ Wild. Agardh assumes responsibility for all business activities, including distribution selection, policy setting and personnel of Wet ‘n’ Wild in Europe. He will report directly to Markwins USA headquarters and will work with the supervision of Bill George and the Wet ‘n’ Wild global brand team. A native of Stockholm, Agardh has worked with Markwins since 2003.
MAKEUP SHAKE-UP: Beauty counters in the U.K. are about to get a new splash of color. French natural makeup brand Une will launch in Boots stores this month, while German color-cosmetics and treatment brand Artdeco is expanding its retail reach in the country. Une, which is a sister brand to the Bourjois makeup line, launched in France, Belgium, the Netherlands and Spain in 2009. Artdeco, meanwhile, is increasing its U.K. presence beyond its network of 500-plus spa and salon doors. The brand entered Hoopers department stores and a Fenwick door in April, one year after it opened in The Garden Pharmacy in London’s Covent Garden.
FIZZY FINGERS: Nail nibblers now have a low-calorie option. London-based nail care brand Nails Inc. and Diet Coke introduced a limited edition line of nail polishes in the U.K. on Wednesday. The collection, which consists of four colors inspired by the world’s major fashion capitals, is part of a gift-with-purchase promotion. When a shopper buys two 500-ml. bottles of Diet Coke in select Boots pharmacy doors through June 30, they receive one of the polishes as a gift. The London-inspired polish is a nude shade, while Paris is interpreted as purple, Milan as red and New York as fuchsia.
HERE COMES THE SCIENCE BIT: Béatrice Dautresme, L’Oréal’s executive vice president corporate communications and external affairs, participated in a debate at London’s Science Museum April 28. Entitled “Why Does Beauty Matter?” the debate featured speakers including psychotherapist Lucy Beresford and Marie Claire U.K.’s online editor Carla Bevan. “We could say where humanity exists, beauty exists,” said Dautresme, who relayed findings from the L’Oréal Foundation-sponsored tome “100,000 Years of Beauty.” She added every civilization expresses its own vision of beauty. Beresford cited research that claims the majority of London-based women believe makeup gives them an edge at work. “In essence, beautification is about power,” she said. Sarahjane Robertson, executive director of charity Look Good…Feel Better U.K., added women can feel uplifted when they are shown how to use beauty products to camouflage the physical side effects of cancer treatment. “They find themselves again,” she said.
BLOWOUT BLOWS UP: Brazilian Blowout is expanding its assortment of products that help maintain the look of the Brazilian Blowout frizz-busting treatment outside of the salon from four to six. Priced roughly from $38 to $42, the two new products are Acai Restorative Sculpt and Define Paste and Acai Shine & Shield Spray Shine. Brazilian Blowout has also entered into a deal with Steiner Leisure Ltd. to offer Brazilian Blowout treatments for the spa company’s maritime division that provides spa and wellness services on 16 cruise lines and about 125 cruise ships. “We are growing double digits monthly,” said Michael Brady, former president of Alterna Professional Haircare who joined Southern California-based Brazilian Blowout as chief executive officer one-and-a-half years ago. “It has simply been a wild roller-coaster ride here.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews