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The London-based nail care brand Nails Inc. and Diet Coke's limited edition line of nail polishes in the U.K.

MARKWINS PROMOTES: Markwins International has announced the promotion of Goran Agardh to general manager and director of sales and marketing for Markwins Beauty Products Europe. The move is part of the company’s ongoing commitment to enhance its core brand, Wet ‘n’ Wild. Agardh assumes responsibility for all business activities, including distribution selection, policy setting and personnel of Wet ‘n’ Wild in Europe. He will report directly to Markwins USA headquarters and will work with the supervision of Bill George and the Wet ‘n’ Wild global brand team. A native of Stockholm, Agardh has worked with Markwins since 2003.

This story first appeared in the May 7, 2010 issue of WWD.  Subscribe Today.

MAKEUP SHAKE-UP: Beauty counters in the U.K. are about to get a new splash of color. French natural makeup brand Une will launch in Boots stores this month, while German color-cosmetics and treatment brand Artdeco is expanding its retail reach in the country. Une, which is a sister brand to the Bourjois makeup line, launched in France, Belgium, the Netherlands and Spain in 2009. Artdeco, meanwhile, is increasing its U.K. presence beyond its network of 500-plus spa and salon doors. The brand entered Hoopers department stores and a Fenwick door in April, one year after it opened in The Garden Pharmacy in London’s Covent Garden.

FIZZY FINGERS: Nail nibblers now have a low-calorie option. London-based nail care brand Nails Inc. and Diet Coke introduced a limited edition line of nail polishes in the U.K. on Wednesday. The collection, which consists of four colors inspired by the world’s major fashion capitals, is part of a gift-with-purchase promotion. When a shopper buys two 500-ml. bottles of Diet Coke in select Boots pharmacy doors through June 30, they receive one of the polishes as a gift. The London-inspired polish is a nude shade, while Paris is interpreted as purple, Milan as red and New York as fuchsia.

HERE COMES THE SCIENCE BIT: Béatrice Dautresme, L’Oréal’s executive vice president corporate communications and external affairs, participated in a debate at London’s Science Museum April 28. Entitled “Why Does Beauty Matter?” the debate featured speakers including psychotherapist Lucy Beresford and Marie Claire U.K.’s online editor Carla Bevan. “We could say where humanity exists, beauty exists,” said Dautresme, who relayed findings from the L’Oréal Foundation-sponsored tome “100,000 Years of Beauty.” She added every civilization expresses its own vision of beauty. Beresford cited research that claims the majority of London-based women believe makeup gives them an edge at work. “In essence, beautification is about power,” she said. Sarahjane Robertson, executive director of charity Look Good…Feel Better U.K., added women can feel uplifted when they are shown how to use beauty products to camouflage the physical side effects of cancer treatment. “They find themselves again,” she said.

BLOWOUT BLOWS UP: Brazilian Blowout is expanding its assortment of products that help maintain the look of the Brazilian Blowout frizz-busting treatment outside of the salon from four to six. Priced roughly from $38 to $42, the two new products are Acai Restorative Sculpt and Define Paste and Acai Shine & Shield Spray Shine. Brazilian Blowout has also entered into a deal with Steiner Leisure Ltd. to offer Brazilian Blowout treatments for the spa company’s maritime division that provides spa and wellness services on 16 cruise lines and about 125 cruise ships. “We are growing double digits monthly,” said Michael Brady, former president of Alterna Professional Haircare who joined Southern California-based Brazilian Blowout as chief executive officer one-and-a-half years ago. “It has simply been a wild roller-coaster ride here.”