By  on March 11, 2008

NEW YORK — Anne Martin-Vachon has resigned as chief marketing officer of the Bath & Body Works Division of Limited Brands Inc.

Martin-Vachon had been viewed as a heavyweight addition to a stable of powerful executives when she was recruited from Procter & Gamble by then-chief executive officer Neil Fiske in September 2006.

Over the weekend, Martin-Vachon appeared grateful for having the opportunity to learn a great deal about retailing in the last year and a half. But she said without elaboration that she had decided to return "to what I love."

A Limited spokeswoman said the company plans on finding a successor for Martin-Vachon, who is expected to leave in mid-March. She had been reporting to Diane Neal, ceo of BBW. Neal had risen to the top job in June, after Fiske resigned to become president and ceo of Eddie Bauer in Seattle.

Prior to joining BBW, Martin-Vachon had been a more than 20-year veteran at P&G, where she was vice president of global cosmetics. During her career there, Martin-Vachon worked on brands such as Cover Girl, Max Factor, Olay, Ivory and Crest.
— Pete Born

Fragrance Marketers Appeal

PARIS — Twenty fragrance brands have appealed a decision handed down by Paris' criminal court, which ruled their scents had not been counterfeited.

Represented by the Fédération des Entreprises de la Beauté, some 20 beauty brands, including Chanel, L'Oréal-owned Lancôme and LVMH Moët Hennessy Louis Vuitton-owned Parfums Christian Dior, Kenzo and Guerlain, had initiated proceedings against a number of companies that market scents with the claim that they smell similar to branded fragrances.

"These fragrances claimed to have a similar olfactory identity to big-name brands," said a court spokeswoman.

Both the prosecutor and the FEBEA have appealed the decision, made on Feb. 15. The case will next be heard by Paris' court of appeal.
— Ellen Groves

Inter Parfums Profits Leap 57.1%

Inter Parfums Inc. said Monday its specialty retail business helped propel a 32 percent rise in fourth-quarter revenues as profits vaulted 57.1 percent to $8.6 million from $5.5 million a year ago.

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