By  on June 11, 2010

Mary J. Blige is set to turn the traditional fragrance distribution model on its ear this summer with her first fragrance, My Life.

Not only will the entertainer launch the scent exclusively on HSN on July 31, she has an ownership stake in Carol’s Daughter, the beauty company launching her scent — both representing major departures for the prestige fragrance industry, which traditionally licenses celebrity names and sells the products in department and specialty stores.

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