By  on September 14, 2007

NEW YORK — Mary Kay Cosmetics said Wednesday it will open a new subsidiary, Mary Kay Cosmetics Pvt. Ltd., in India.

The direct seller will open its new Indian operational headquarters in Gurgaon, near New Delhi. The first phase of the brand's launch there will be focused on three markets: Chandigarh, Ludhiana and New Delhi. Mary Kay plans to invest $20 million in India over the next five years.

"We anticipate generating the same success in India that we are experiencing in other Asia-Pacific markets," K.K. Chua, president of Mary Kay Asia-Pacific, said in a statement. "We now have more than 350,000 Mary Kay independent beauty consultants in the region. "

Hina Nagarajan, country manager of Mary Kay Cosmetics Pvt. Ltd., will be in charge of the new office in India. She has previously worked with other consumer product companies such as ICI Paint Ltd. and Nestlé India Ltd.

With the addition of the new India office, the Dallas-based company will be in more than 30 markets worldwide. There are more than 1.7 million independent beauty consultants who work for Mary Kay, which had wholesale sales of $2.25 billion last year.

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