NEW YORK -- Mary Kay Cosmetics' entry in the alpha-hydroxy skin care game has turned out to be the biggest launch in its history.Skin Revival System, a two-part AHA-based anti-aging regimen, racked up over $40 million at wholesale in the six months after its introduction last September, according to the company.Through February, over two million sets, which include both parts, had been sold at $40 apiece by the Mary Kay direct sales force of 325,000 people."This is well over double what we originally anticipated," said Curran Dandurand, senior vice president for the global marketing group. "We're projecting $60 million at wholesale for the first 12 months."Dandurand noted that Moisture Balance, a moisturizer, had been the company's previous landmark launch. It reached $25 million in its first year, a figure Skin Revival has already surpassed.The Skin Revival items include lactic and salicylic acids, which act as exfoliators, as well as antioxidants and Nayad, a yeast extract that provides an anti-irritant.The regimen involves two steps: Skin Revival Serum, a gel, delivers an immediate infusion of the AHAs, while Skin Revival Cream, meant to be applied several minutes after the serum, allows continuous delivery of the ingredients while providing moisture to prevent discomfort.Skin Revival was featured exclusively during its launch period in a special-edition brochure, an unusual move for Mary Kay. It is also featured in the company's regular product brochures.In addition, Skin Revival was advertised in Allure, Working Mother, Self, Glamour and New Woman magazines through the fall, as well as in the February issue of New Woman. The campaign will run in the May edition of Glamour and in additional magazines in the future, Dandurand said."Our strong point is education of our sales force and our customers," she said. "We tried not to present this product in complex terms -- we boiled it down to the benefits. Most consumers just want to know, 'What's in it for me?"'
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
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@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)