NEW YORK -- Mary Kay Cosmetics' entry in the alpha-hydroxy skin care game has turned out to be the biggest launch in its history.Skin Revival System, a two-part AHA-based anti-aging regimen, racked up over $40 million at wholesale in the six months after its introduction last September, according to the company.Through February, over two million sets, which include both parts, had been sold at $40 apiece by the Mary Kay direct sales force of 325,000 people."This is well over double what we originally anticipated," said Curran Dandurand, senior vice president for the global marketing group. "We're projecting $60 million at wholesale for the first 12 months."Dandurand noted that Moisture Balance, a moisturizer, had been the company's previous landmark launch. It reached $25 million in its first year, a figure Skin Revival has already surpassed.The Skin Revival items include lactic and salicylic acids, which act as exfoliators, as well as antioxidants and Nayad, a yeast extract that provides an anti-irritant.The regimen involves two steps: Skin Revival Serum, a gel, delivers an immediate infusion of the AHAs, while Skin Revival Cream, meant to be applied several minutes after the serum, allows continuous delivery of the ingredients while providing moisture to prevent discomfort.Skin Revival was featured exclusively during its launch period in a special-edition brochure, an unusual move for Mary Kay. It is also featured in the company's regular product brochures.In addition, Skin Revival was advertised in Allure, Working Mother, Self, Glamour and New Woman magazines through the fall, as well as in the February issue of New Woman. The campaign will run in the May edition of Glamour and in additional magazines in the future, Dandurand said."Our strong point is education of our sales force and our customers," she said. "We tried not to present this product in complex terms -- we boiled it down to the benefits. Most consumers just want to know, 'What's in it for me?"'
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)