NEW YORK — Several fashion designers opened the tents at fashion week, once the sole province of prestige beauty companies, to mass-market cosmetics brands this week. Two of the largest mass brands, namely Maybelline New York and Revlon,...
NEW YORK — Several fashion designers opened the tents at fashion week, once the sole province of prestige beauty companies, to mass-market cosmetics brands this week. Two of the largest mass brands, namely Maybelline New York and Revlon, participated in the weeklong event for the first time, planting their lead makeup artists backstage at a handful of shows. Maybelline, which signed Troy Surratt — former protégé of the late Kevyn Aucoin — as its consulting makeup artist last fall, sponsored the Zang Toi show Saturday and Alice Roi on Wednesday. For Zang Toi, Surratt called up Hollywood glamour with red lips, dramatic eyes and a polished face. The face for Alice’s Roi’s fall collection was described as a “fresh, no makeup look.” For the task, Surratt filled his beauty bag with Maybelline products such as Instant Age Rewind — a new foundation touted by Maybelline’s new spokesmodel Kristin Davis, Expert Wear Blush and Unstoppable Mascara. Maybelline is one of several of its mass-market peers that has recently aligned itself with high fashion. On Saturday, makeup artist Frances Hathaway used Revlon’s holiday collection “Wrap Yourself in Rubies” — a palette of purples and metallics — to create the face for the budding fashion label Christopher Deane. Revlon spokesmodel Eva Mendes — in town on a promotional tour for the film “Hitch” — attended the show, which took place at the company headquarters.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty