Natural and organic products continue to shake up mass market beauty care.In the coming year, several natural product brands, which just recently entered mass retailers, will be cut from planograms so merchants can focus only on those that are actually performing. According to several industry insiders, Hain Celestial Group's various brands will be feeling most of the heat, namely its Alba and Jason Natural ranges. Instead, said sources, retailers will begin developing their own standards of natural, and replenish their mix accordingly. One retailer currently mulling over a natural product standard is Whole Foods Market. "They are changing the way they admit products into its Whole Body" department, said one manufacturer, who met recently with Whole Foods buyers and is looking to get placement into the grocery chain's personal care division. Whole Foods would not comment on its alleged initiative, but one source familiar with its standard said the new order will have products merchandised based on how pure they are and what ingredients products do or do not contain. An overall industry standard is still top of mind with Mike Indursky of Burt's Bees, who earlier this year announced plans to conceptualize and carry out a standard that would help put the industry and consumers on the same page as far as what is natural and what is not. Indursky just returned from Europe where he met with officials to discuss the formation of a global standard for natural products.Several hot launches also look to keep mass market beauty fresh and new. Physicians Formula is going natural with the launch of Organic Wear, the first certified organic makeup line to be sold in the mass market. In January, the company will introduce 42 color cosmetic items which contain the Ecocert organic certification, meaning 95 percent of ingredients are of natural origin and at least 90 percent of the total formula contains certified organic ingredients produced on organic farms. Over in the hair care aisle, a new hair color from P&G's Clairol brand will land on shelf in the first half of 2008 that looks to cut at-home chemical processing to a mere 10 minutes. The new line will have a formula that is ammonia-free, permanent and strong enough to cover gray hair. Also coming in 2008 is Maybelline New York's entry into minerals, a category that at mass totals about $80 million. Maybelline's effort, said company executives, looks to almost double the category in its first year.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)