Natural and organic products continue to shake up mass market beauty care.
In the coming year, several natural product brands, which just recently entered mass retailers, will be cut from planograms so merchants can focus only on those that are actually performing. According to several industry insiders, Hain Celestial Group's various brands will be feeling most of the heat, namely its Alba and Jason Natural ranges. Instead, said sources, retailers will begin developing their own standards of natural, and replenish their mix accordingly. One retailer currently mulling over a natural product standard is Whole Foods Market. "They are changing the way they admit products into its Whole Body" department, said one manufacturer, who met recently with Whole Foods buyers and is looking to get placement into the grocery chain's personal care division. Whole Foods would not comment on its alleged initiative, but one source familiar with its standard said the new order will have products merchandised based on how pure they are and what ingredients products do or do not contain. An overall industry standard is still top of mind with Mike Indursky of Burt's Bees, who earlier this year announced plans to conceptualize and carry out a standard that would help put the industry and consumers on the same page as far as what is natural and what is not. Indursky just returned from Europe where he met with officials to discuss the formation of a global standard for natural products.
Several hot launches also look to keep mass market beauty fresh and new. Physicians Formula is going natural with the launch of Organic Wear, the first certified organic makeup line to be sold in the mass market. In January, the company will introduce 42 color cosmetic items which contain the Ecocert organic certification, meaning 95 percent of ingredients are of natural origin and at least 90 percent of the total formula contains certified organic ingredients produced on organic farms. Over in the hair care aisle, a new hair color from P&G's Clairol brand will land on shelf in the first half of 2008 that looks to cut at-home chemical processing to a mere 10 minutes. The new line will have a formula that is ammonia-free, permanent and strong enough to cover gray hair. Also coming in 2008 is Maybelline New York's entry into minerals, a category that at mass totals about $80 million. Maybelline's effort, said company executives, looks to almost double the category in its first year.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast