Natural and organic products continue to shake up mass market beauty care.
In the coming year, several natural product brands, which just recently entered mass retailers, will be cut from planograms so merchants can focus only on those that are actually performing. According to several industry insiders, Hain Celestial Group's various brands will be feeling most of the heat, namely its Alba and Jason Natural ranges. Instead, said sources, retailers will begin developing their own standards of natural, and replenish their mix accordingly. One retailer currently mulling over a natural product standard is Whole Foods Market. "They are changing the way they admit products into its Whole Body" department, said one manufacturer, who met recently with Whole Foods buyers and is looking to get placement into the grocery chain's personal care division. Whole Foods would not comment on its alleged initiative, but one source familiar with its standard said the new order will have products merchandised based on how pure they are and what ingredients products do or do not contain. An overall industry standard is still top of mind with Mike Indursky of Burt's Bees, who earlier this year announced plans to conceptualize and carry out a standard that would help put the industry and consumers on the same page as far as what is natural and what is not. Indursky just returned from Europe where he met with officials to discuss the formation of a global standard for natural products.
Several hot launches also look to keep mass market beauty fresh and new. Physicians Formula is going natural with the launch of Organic Wear, the first certified organic makeup line to be sold in the mass market. In January, the company will introduce 42 color cosmetic items which contain the Ecocert organic certification, meaning 95 percent of ingredients are of natural origin and at least 90 percent of the total formula contains certified organic ingredients produced on organic farms. Over in the hair care aisle, a new hair color from P&G's Clairol brand will land on shelf in the first half of 2008 that looks to cut at-home chemical processing to a mere 10 minutes. The new line will have a formula that is ammonia-free, permanent and strong enough to cover gray hair. Also coming in 2008 is Maybelline New York's entry into minerals, a category that at mass totals about $80 million. Maybelline's effort, said company executives, looks to almost double the category in its first year.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion