Natural and organic products continue to shake up mass market beauty care.
In the coming year, several natural product brands, which just recently entered mass retailers, will be cut from planograms so merchants can focus only on those that are actually performing. According to several industry insiders, Hain Celestial Group's various brands will be feeling most of the heat, namely its Alba and Jason Natural ranges. Instead, said sources, retailers will begin developing their own standards of natural, and replenish their mix accordingly. One retailer currently mulling over a natural product standard is Whole Foods Market. "They are changing the way they admit products into its Whole Body" department, said one manufacturer, who met recently with Whole Foods buyers and is looking to get placement into the grocery chain's personal care division. Whole Foods would not comment on its alleged initiative, but one source familiar with its standard said the new order will have products merchandised based on how pure they are and what ingredients products do or do not contain. An overall industry standard is still top of mind with Mike Indursky of Burt's Bees, who earlier this year announced plans to conceptualize and carry out a standard that would help put the industry and consumers on the same page as far as what is natural and what is not. Indursky just returned from Europe where he met with officials to discuss the formation of a global standard for natural products.
Several hot launches also look to keep mass market beauty fresh and new. Physicians Formula is going natural with the launch of Organic Wear, the first certified organic makeup line to be sold in the mass market. In January, the company will introduce 42 color cosmetic items which contain the Ecocert organic certification, meaning 95 percent of ingredients are of natural origin and at least 90 percent of the total formula contains certified organic ingredients produced on organic farms. Over in the hair care aisle, a new hair color from P&G's Clairol brand will land on shelf in the first half of 2008 that looks to cut at-home chemical processing to a mere 10 minutes. The new line will have a formula that is ammonia-free, permanent and strong enough to cover gray hair. Also coming in 2008 is Maybelline New York's entry into minerals, a category that at mass totals about $80 million. Maybelline's effort, said company executives, looks to almost double the category in its first year.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)