Jane Iredale describes her modus operandi in one word: improve. It’s an impulse that drove her to formulate a mineral foundation back in 1994 when she was a film producer and noticed that many actresses were having skin issues. In so doing, she not only launched her business, but also a category—mineral makeup—which has since exploded into a key color segment. Improvement has also propelled her to funnel a passion for health and wellness into an estimated $135 million mineral makeup empire, which grew 15 percent over the last two years, according to industry sources. Today, her namesake line includes some 400 products sold in boutiques, salons and spas across more than 50 countries around the globe. The company continues to go it alone, eschewing outside investors, in what Iredale calls “a sea of icebergs.”
There was an explosion of mineral makeup in 2007. Where do you see the category headed now? It’s had an evolution since 1994, when we brought out our line and Bare Minerals introduced its line the same year. We were considered to be a niche brand. And then we became the trend. With the explosion in 2007, we became a category. Now, we’ve become mainstream. Almost every brand is incorporating mineral makeup into their line. It’s now being used as a marketing term to interest the consumer. Mineral makeup is just part of the makeup [category] in general. It’s confusing for consumers because they don’t really understand what is a true mineral makeup. I wish consumers read ingredients and labels more.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast