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At Max Azria, hairstylist Laurent Philippon, who was working on behalf of Bumble and bumble, gave girls a pulled-back, wet look — a chic girl who just got out of the shower and did her hair on the run.

He used Bumble and bumble’s Prep and Bb. Gel for hold and shine on loosely braided, messy buns, which were “very visual” and whose proportions were different on each model. Stylists pushed up roots at the top of the head with their fingertips to provide volume, then pulled the hair back into a ponytail that was wrapped into the hair at the back of the head. Long ends of locks were left out of the disheveled buns and drooped into heavy flyaways.

“It’s the Max Azria woman,” said Philippon, who described the style as a “high chignon. She’s active, edgy. It’s a woman who knows what she wants.”

Makeup artist Lisa Butler described the look she created on behalf of Temptu as “blurry, romantic, very fresh, natural and young.” To the face, she applied “copper for contour, pink for freshness and a highlighter. “We’re avoiding foundation,” she noted, “[using it] only if needed.”

Lips were airbrushed with a matte coral shade while eyes were by and large left alone, without so much a hint of mascara.

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Max Azria RTW Spring 2010</p>

Photo By: Kyle Ericksen

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