By  on August 24, 2007

Home fragrance consultant Pamela Friedman has partnered with Parisian restaurant Maxim's de Paris to develop a luxury home fragrance collection. The scent lineup is based on the restaurant's rich cultural heritage, which traces back to the late 17th century.

"Maxim's has long been a symbol of the Parisian art of living," said Friedman, owner of PRF Concepts Inc. "I have always had a personal fondness for the elegant ornamentation that adorns [Maxim's] restaurants around the world."

Friedman said she wanted to create an assortment of candles that reflected the restaurant's interior decor and captured its ambience.

The Maxim's de Paris home fragrance collection will include two separate lines — Maxim's Sem and Belle Epoque. The Sem assortment is a playful, modern interpretation of the work of Parisian artist Georges Goursat, also known as Sem, who was known for his whimsical caricatures of society patrons dining at the restaurant. Maxim's Sem collection will feature three fruity and floral fragrances — Figuier Blossoms, Bergamot Eclat and Fruit Glace.

The Belle Epoque candles were inspired by Paris' Belle Epoque period and the restaurant's interior floral and fauna decorations that date back to the early 20th century. Each of the candle fragrances is inspired by foods taken from the menu's offerings of fruit, wine, champagne, flower blossoms, pastries and teas. The Belle Epoque line will feature four fragrances — Sweet Black Currant, Linden & Mint Tea, Chocolate Craquelines and Bois D'Or. Made from soy paraffin, the fragrance oils are designed with multilayered scents.

The candles in the Maxim's Sem assortment offer up to 60 hours of burning time and retail for $45 each; the Belle Epoque candles will last up to 75 hours and retail for $50.

The Maxim's Sem line will launch in October exclusively at Bergdorf Goodman; a rollout of both lines to specialty retailers and upscale gift boutiques will follow.

Industry sources estimate that both the Maxim's Sem and Belle Epoque collections will bring in between $1 million to $2 million in first-year retail sales.

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