Murad is upping its focus on digital under new chief executive officer Michelle Shigemasa.Shigemasa, who had been with the Estée Lauder Cos. for close to two decades, took the helm of the prestige skin-care brand in late 2017. Most recently, Shigemasa was with Smashbox, where she held a variety of roles including senior vice president and general manager for North America, most recently. Before that she was with Bobbi Brown, and before that she was a buyer at Nordstrom.Murad — a skin-care brand — allows Shigemasa to expand her expertise, she said."The category of skin care was very appealing to me as well as stretching my responsibilities into new territory," Shigemasa said. Her reasons for joining Murad include founder Dr. Howard Murad, the company's overall wellness philosophy and "last but not least" — free facials, she joked. "My skin can use a little work — the doctor is keeping me in check," Shigemasa said.Murad, which had more than $100 million in sales when it sold to Unilever in 2014, is on track for double-digit growth in 2018, according to industry sources. The line has a problem-solution approach that targets skin concerns like acne, wrinkles and age spots. It's sold at Sephora, Ulta Beauty, QVC, Massage Envy and other places, as well as online through its own web site.That site is something Shigemasa intends to focus on as she ramps up the company's digital operations."I'm excited about being able to take what I would consider a strong fundamental brand and really move it and leapfrog it to the next level," Shigemasa said. One of her priorities is to "step-change and accelerate the digital space, specifically via influencer partnerships, social media, entering into new digital spaces and doubling down on direct to consumer," she said.She's also hoping to "simplify and amplify" the brand story to bring it to life in a "more meaningful way," she said.A heightened focus on digital means staffing up to meet present needs, Shigemasa noted, including one hire that's already been made — Ginny Chien, vice president of consumer engagement. She has previously worked for Lauder, Bliss and the Los Angeles Times, briefly, as style editor."When I go back to the priorities that I have in terms of the digital piece, building out a very focused and substantial consumer engagement structure encompassing everything from creative to social to direct-to-consumer — that whole department was built with a very specific focus," Shigemasa said. "[Chien] will transform us in terms of the consumer engagement aspect of our business. We've really leaned forward in terms of putting our money where our mouth is and our focus is."
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle