“The look for today is Thirties military inspired,” said James Kaliardos, lead makeup artist for Maybelline. Using the brand’s Dream Fresh BB Cream, Kaliardos created “natural coverage” for the face. To showcase the eyes, he used Color Tattoo eye shadow in the Tough as Taupe color for a smoky eye, which he complemented with Rocket mascara at the tips of the lashes. Beige-toned Color Whisper lipstick was added to the lips. Looking to fall beauty trends, Kaliardos identified “bright pops of color” on lips as a big one to watch.
Prior to being made up, models were given a dose of Dr. Jart skin care. “We want to brighten and hydrate the face before makeup,” said Joy Fennell, a representative from Dr. Jart. Using the brand’s V7 Cleansing Foam, Fennell removed skin impurities and prepped the skin for moisture. Once each model’s face was fresh and clean, she applied the brand’s Water Fuse Water-Sure Gel for added moisture. “The gel has soothing hydration [and] is great for sensitive skin, like most models have,” said Fennell.
Hair, styled by Kevin Ryan for beauty.com, was designed to achieve an “effortless military-inspired” feel using dry shampoo and a heavy hand of hair spray. “Dry products are the way of the future,” said Ryan. He created a disheveled low ponytail with a deep side part. On each of the models, one side of hair exposed the ear and the other side was covered. Dry shampoo was also used on the male models to impart a messy “hat-hair-inspired” look.
To complement the military inspiration, Deborah Lippmann’s Harem Silks From Bombay was applied to each of the girl’s nails. This never-before-seen boysenberry shade ties the undone edgy look together.