Milk Makeup has hired Nicole Frusci from Benefit Cosmetics as chief marketing officer.In her new role, Frusci will focus "on what is going to drive the product to commercial success — the business at Sephora, social community, digital," she said. She will work closely with product developer and chief operating officer Dianna Ruth on how product will be positioned from a marketing perspective. "What really attracted me to Milk is the opportunity…it’s only a year -and-a-half old…[I'm] really getting in on the ground floor and being able to build from the ground up," Frusci, who starts today, said. At Benefit, she was vice president of U.S. brand and digital marketing.Milk Makeup makes products for women and men that are aimed at ease of application — the idea is that users should be able to go from day to night in the back of a taxi in five minutes. The brand also focuses its marketing more on makeup for people to wear while they are doing interesting things rather than makeup for perfect selfies. The business received an investment from private equity firm Main Post Partners in January.That capital has helped Milk Makeup to gain scale — the brand is in about 200 Sephora doors, and is opening stores at a rate of about 50 doors every six months, according to chief executive officer Mazdack Rassi. Hiring a CMO was something the brand knew it needed to do, he said."Once we were out of the gate and had broken through, especially through Sephora, and started to have our own platform within the beauty world…we knew we had to learn how to market, learn how to merchandise, learn how to sell better, learn how to communicate better," Rassi said. "Sometimes, after you do the work and come out of the launch, you sort of have to go back and build the company and get ready to scale."Frusci was the right fit for Milk for a handful of reasons, he noted, highlighting her longstanding relationship with Sephora. "We need to learn how to speak with the Sephora guy and girl better, and we knew she understood that client," Rassi said.Part of the focus going forward will be on telling the Milk story in a more thorough way — something that may resonate with a broader group than just downtown-cool kids."We know who we are — we are a downtown, New York City culture hub, and Milk has had the same voice and same vision of creativity since its inception 20 years ago," Rassi said. "How we speak with people outside of our industry and outside of the creative world, especially through beauty, is going to have to evolve."Going forward, there are plans to better highlight the ingredient story and be "better merchants," Rassi said.Milk Makeup is on track to double for 2017, according to industry sources, and is plotting a further retail rollout with Sephora and expansion of its product line for 2018. While it does that though, Rassi noted the company will remain introspective."We still have our foot on the gas and we are aggressive with growth, however we are also constantly looking inwards to get our messaging and getting everything back to a core idea," Rassi said. "Sometimes with so much growth and running so fast, you don't look inward, and we have to do both of those things. That’s where we are today."
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews