BOSTON — Retailers will be rich in minerals as they reset beauty departments next year.
Entries into the mineral makeup segment were the predominant trend at the National Association of Chain Drug Stores' Marketplace meeting, held this week at the Boston Conference and Exhibition Center. Beginning as soon as next month, mass market retailers will have more mass equivalents of the cosmetics brand Bare Escentuals, which became a hot item in the prestige market in the Nineties. New mineral lines from Maybelline, Revlon, Wet 'n' Wild and Mirage are expected to join mass market mineral pioneer Physicians Formula and its followers, Neutrogena, Milani, Jane, L'Oréal, Cover Girl and Walgreens' exclusive brand IsaDora. Almay, too, is launching mineral items, slated to land in stores next month.
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