NEW YORK — Mizani, the professional division of L’Oréal catering to multicultural consumers, is tapping social media to help salons get a bigger share of the natural hair-care boom.
To support Mizani’s launch of True Textures, a salon-based line for curls, coils and waves, the company is launching meme technology. Created by Ivy Digital, the meme uses the hashtag #TrueTexturesPro as part of a multiplatform social media strategy. The launch includes a microsite and Periscope chats to educate salon professionals and consumers.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"