Model Annie Morton is going green this fall with Tsi-La Natural Perfumery & Organics, a collection of fragrances made from blending essential oils with plant botanicals.
Launching next month in stores, Tsi-La will feature six fragrances inspired by different flowers and plant extracts. Named after an abridged version of the Cherokee word for flower, Tsi-La products are meant to benefit the user's well-being. The fragrances will be sold in organic store Vert in Los Angles, in addition to about 15 high-end boutiques and specialty stores, and on the company's e-commerce site, tsilaorganics.com.
After working in the fashion business as a model for more than 16 years with everyone from Donna Karan to Sports Illustrated, Morton wanted to take her experiences and incorporate her own knowledge of the natural health sciences and aromatherapy, something she studied over the course of her modeling career.
"Having access to so many amazing products all the time as a model, I learned a lot but I've always wanted something more natural, especially when it comes to fragrance," said Morton, co-founder of Tsi-La, together with her sister-in-law Natalie Szapowalo. "We wanted to create a green line that was very luxurious and high-end at the same time."
The fragrances in the collection include Fleur Sauvage, a blend of jasmine and white tuberose flowers infused with notes of neroli, Italian bergamot and blond woods, and Fiori d'Aancio, a citrus fragrance composed of orange blossoms, tangerines and neroli flowers. Retailing at $85 for 50 ml., the fragrances avoid using synthetic chemicals and are made from a base of certified organic and GMO-free alcohol and coconut oil infused with botanical extracts of pink orchid flowers.
Industry sources estimate the new Tsi-La fragrance collection could bring in over $500,000 in first-year retail sales.
Morton plans to expand the line early next year into botanical skin care and face care, including organic replenishing face oil, serums, hydrosols, butter cream lip treatment and night creams, in addition to entering the bath and body category with products like shower gel and body lotion.
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