Mark Badgley and James Mischka are bringing flowers of the night to fragrance counters this fall.
The designing duo will launch Fleurss de Nuit, a limited edition women's scent, in October.
The inspiration for the fragrance came from a trip to India, where Badgley and Mischka saw a moon garden — an outdoor area with an assortment of flowers that bloom only at night. When the two purchased a Kentucky farm recently, they decided to plant a moon garden on their property — and also to borrow the concept for their new scent.
"We wanted Fleurs de Nuit to be filled with white florals, because those are the flowers that make up a moon garden," said Badgley, adding that many of the ingredients have romantic stories — such as the scent's white jasmine notes, which are pollinated by night butterflies.
Developed with Givaudan's Rodrigo Flores-Roux, Fleurs de Nuit has top notes of magnolia, quince blossom, bergamot and green notes; a heart of radiant white florals, night-blooming jasmine, orange blossom and white peach, and a drydown of silky woods and glowing amber.
Fleurs de Nuit will be available in one size, a 3.4-oz. eau de parfum spray, for $90. It will be available in some 300 specialty stores in the U.S., including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Nordstrom and Bloomingdale's, noted Barbara Hodges, director of global fragrance marketing for Elizabeth Arden, which holds the Badgley Mischka fragrance license. National advertising will appear in November fashion, beauty and lifestyle magazines.
While none of the executives would comment on projected sales, industry sources estimated that it would do about $3 million at retail in the time it is on counter, which is expected to be from October through the end of December.
The bottle is a screen-printed version of the duo's signature fragrance bottle. While the original is clear with a cognac-hued juice, Fleurs de Nuit's bottle has a lace pattern in silver covering paler juice. "It's actually screen-printed from one of our brocade prints," said Mischka.
Badgley and Mischka are also at work on additional fragrances, and hinted that color cosmetics might follow at some point. "We're known for color, so cosmetics would make sense," said Mischka. "But we'll leave skin care to the dermatologists." They're also working on a home line, which they hope to have out in spring 2008."Hopefully, that will be sooner rather than later," cracked Mischka. "We need sheets for the house!"
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast