By  on May 3, 2013

PALM BEACH, Fla. — With customers returning to mass-market cosmetics departments with open wallets, retailers at the 80th edition of National Association of Chain Drug Stores Annual Meeting charged beauty companies to bring them fresh and relevant items. And, many want assortments customized for their own stores to differentiate them from the competition.

Color cosmetics sales in the mass market are up a healthy 5.4 percent for the first quarter, ended March 30, according to Nielsen data. The catalyst is the nail category, with gains in the high-double digits across some brands.

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