By and  on July 11, 2008

SAN DIEGO — Retailers were looking for quick-fix ideas to jolt sales during the second half of 2008 — while manufacturers hoped their new launches would fit the bill — as both parties met at the National Association of Chain Drug Stores Marketplace meeting here late last month.

Held from June 28 through July 2, the event drew 4,100 attendees and exhibitors, including 900 retail buyers and nearly 600 exhibiting companies. Many buyers cringed when asked about prospects for the second half of the year. But, trying to be optimistic, they said they have a few tricks up their sleeves. Most said they plan to entice shoppers who are trading down to mass outlets during tough economic times — with the intent of keeping them once times get better.

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