MAKING WAVES: In November, Neutrogena is launching Deep Clean Wave, a handheld, battery-operated cleansing device under the Deep Clean teen franchise. The item, which has been designed for deep pore cleansing, is "leveraging the technology trend" and is meant to resemble an iPod. The Wave will retail for $12.99 and will be offered promotionally in multiple colors. Other Neutrogena launches include Sun Fresh Lotion, which ships in November, designed to provide sunless tanning in medium to deep shades with a grapefruit nectarine scent.

PRESTIGE POWER: Alberto-Culver is launching St. Ives Elements in January, a skin care range designed to be more upscale than traditional St. Ives items. Elements will carry a higher price point­ — between $6.99 and $9.99 — and will have colorful packaging. The Elements range will include an SPF Cleanser, Olive Scrub, Olive cleanser, Microdermabrasion and Thermal scrub. There are plans to merchandise the line separate from current St. Ives products, possibly one shelf above them. A print and TV advertising campaign will break in February. The brand looks to increase its marketing budget by 20 percent to support the line.

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