MAKING WAVES: In November, Neutrogena is launching Deep Clean Wave, a handheld, battery-operated cleansing device under the Deep Clean teen franchise. The item, which has been designed for deep pore cleansing, is "leveraging the technology trend" and is meant to resemble an iPod. The Wave will retail for $12.99 and will be offered promotionally in multiple colors. Other Neutrogena launches include Sun Fresh Lotion, which ships in November, designed to provide sunless tanning in medium to deep shades with a grapefruit nectarine scent.

PRESTIGE POWER: Alberto-Culver is launching St. Ives Elements in January, a skin care range designed to be more upscale than traditional St. Ives items. Elements will carry a higher price point­ — between $6.99 and $9.99 — and will have colorful packaging. The Elements range will include an SPF Cleanser, Olive Scrub, Olive cleanser, Microdermabrasion and Thermal scrub. There are plans to merchandise the line separate from current St. Ives products, possibly one shelf above them. A print and TV advertising campaign will break in February. The brand looks to increase its marketing budget by 20 percent to support the line.

KUKUI CARE: Oil from the kukui nut is the next shea butter, according to Tom Bunge of FDM Marketing. Hence, a new skin, bath and hair care line under the Kona brand has been designed using kukui nut oil as its active ingredient. Eighteen items will begin to penetrate the mass market nationally in 2008, to supplement its current regional distribution.

LAB RAT: Woodridge Labs is making moves on its recent acquisition of Heavy Duty, a line of prestige body care items that it bought three months ago. The brand will be repackaged in containers that are more unisex and will begin arriving on mass retail shelves in the fall. Future plans for Heavy Duty include baby and hair care ranges for 2008. The baby line will contain organic ingredients and will be free of sulfates and petrolatum. Hair care will include eight styling items. Woodridge, which also owns Vita-K, is relaunching the brand designed to fight spider veins. The company has also partnered with dermatologist Keri Glassman for Skin Appetit, a line of skin care products fortified with amino acids. Items will be available in January.BAKED GOODS: Milani has a healthy new portfolio. The company is introducing singles of its baked Runway Eyes wet or dry eye shadows, which are baked on ceramic so pigment stays trapped into formulas. The single baked eye shadows are available in 12 shades and will retail for $4.99 each. Its nail polish shades are taking a turn from nudes to neon hues of purple, blue, pink and orange, which will be rolling out in 2008. Other 2008 launches include Black Magic dual-ended pencil for eyes, available in six shades, each with black undertones. The pencils will retail for $4.99 each and enter CVS next month. Four mascaras are launching in January, each for $5.99 and each with a particular purpose: lengthening and curling, thickening and volumizing, fortifying and defining and lengthening. For brows there's Brow Fix, a brow kit retailing for $5.99, which includes three powders and three implements, as well as a mirror.

MALL MANIA: Cosmeticmall.com is set to open its first retail store in Northport, N.Y., next month. The 1,700-square-foot store will contain high-end brands including Strivectin, Ramy and Freeze 24/7. "It will be a similar idea to Cosmetics Plus with glass shelves and a big counter in the middle," said Erez Barak, vice president of sales and marketing for cosmeticmall.com. The online retailer generates $13 million in annual sales, ships to 52 countries and receives 30,000 hits per day.

NURTURE NATURE: For women with hot flashes, Nature's Therapy has designed an item that aims to offer some relief. Hot Flash Emergency Relief cooling gel has a patent pending and is meant to be dabbed onto pulse points just as a hot flash is about to occur. Within 60 seconds, the user will feel immediate relief, according to the company. The gel will retail for $14.99 and will begin appearing in stores next month.

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