NEW YORK — NaturaBrasil has set up shop in the U.S.The São Paulo-based Brazilian direct-sell beauty giant last week opened its first U.S. brick-and-mortar store at 240 Elizabeth Street here.The 960-square-foot space houses 85 stockkeeping units across the bath, body and hair categories, all of which feature hero ingredients indigenous to the Amazon, including cacao, maracuja, acai and castanha. Prices range from $10 for a bar soap to $50 for a body splash.The targeted assortment was plucked from Natura’s wide array of products, which include skin care, fragrance and baby, and the sku count is expected to increase to 120 in the next two years. An e-commerce site is set to launch in May.Natura’s U.S. expansion and the opening of a brick-and-mortar store are part of a larger strategy to increase multichannel sales over the next five years, as WWD reported in December. The company is set to open five stores in 2017.While Natura is one of the leading players in Brazil — the parent, Natura Cosméticos, tracked sales of $2.3 billion last year — it has reached a peak of sorts there in terms of its growth, hence the international expansion.“In Brazil, Natura is so big — it’s like Shiseido in Japan,” said Roger Schmid, innovation adviser and manager of Natura’s The Hub think tank, what the company calls its office here. “They know they can’t grow much more in Brazil, so they’re doing the rest of Latin America, and now is the right time to go into the U.S.”Schmid also noted that he believes the company’s commitment to sustainability — Natura works with local communities around Brazil to grow and harvest ingredients with minimal damage to the environment — will appeal to the U.S. consumer.“We’re part of the big core — Patagonia, Eileen Fisher, Ben & Jerry’s — that are doing good,” said Schmid.There are no confirmed plans, but Schmid said a second brick-and-mortar store in a high-traffic U.S. mall is potentially in Natura's future.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion