NEW YORK -- Nature's Elements, a chain of 26 freestanding bath and body shops, is taking the unusual step of opening small boutiques within Duane Reade drugstores in Manhattan.
The first will be opened in two weeks at 115 West 42 St., with at least eight more slated for the rest of the year, according to Jan Stuart, president and founder of the Edgewater, N.J.-based company.
"These stores have a lot of traffic," Stuart said. "It should help to get our name out there."
"This complements some other things we're trying to do with cosmetics," said Bruce Weitz, Duane Reade's chairman. "We've been adding a broader assortment of lines and working on a better presentation.
"Bath and body is hot right now," he added. "This will set us apart from the competition."
The Nature's Elements sections in the Duane Reade units will cover a minimum of 200 square feet, according to Stuart, who noted that about 300 of the company's more than 700 stockkeeping units will be sold there.
Neither he nor Weitz would discuss sales projections, but industry sources estimate the company could have sales of between $60,000 and $80,000 annually in the Duane Reade units.
In addition to the wholesaling venture, Nature's Elements opened its first freestanding unit in Manhattan late last month. The remaining 25 stores are spread throughout the Northeast.
Another store will open in Manhattan in six weeks, according to Stuart, who said he "would like to open more this year."
The new unit, on Madison Avenue near East 56th Street, has 700 square feet of selling space. Products are divided into 12 categories: Body & Bath, Skincare, Haircare, Men's Club (men's skin care), the Fragrance Bar, Suncare, Mommy & Me (children's products), Aromatherapy, Custom Blending (the adding of scents to customers' specifications), Cosmetics, Accessories and Gift Baskets.
Most prices are kept under $10, Stuart said, noting that moisturizers, some of the most popular items, are normally $6.90 for two ounces.
Based on the company's stock prospectus, the Madison Avenue store could have a volume in excess of $350,000 this year."Our hook is customer service and value," Stuart said, estimating that Nature's Elements pricing is on average 15 percent below The Body Shop's. "We want to be The Gap of personal care products. We're aiming to cover a full lifestyle, within an easy selling environment."
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)