MILAN — No one retreats here. Despite a lackluster domestic market for cosmetics goods, manufacturers and retailers of beauty products are pushing against negative momentum to carve out new areas of opportunity.
Edoardo Bernardi, the new chief executive officer and general director of the Estée Lauder Cos. Inc.’s Italian branch, maintains that the local market is showing slow signs of recovery. In addition to opening new stores and improving service, Bernardi said the company was focused on “understanding consumer needs, especially where we are an authority” and expanding communication to reach them in larger numbers and in different regions.
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