ARDEN ANGLES TOWARD TV: The fragrance industry uses QVC and the Home Shopping Network primarily to sell off older scents, saving the newest launches for department and specialty stores.
But Elizabeth Arden has been talking to QVC about developing a fragrance line exclusively for the shopping network. The project, reportedly in the works for months, was due to launch in February. However, according to an Arden spokeswoman, it's been delayed.
"We're talking to QVC," she said. "We haven't come up with anything yet. We might do something in March or April."
ASSESSING HER ASSETS: Now that Diane Von Furstenberg has sold over $10 million worth of her Silk Assets and Accessories collection on QVC, she is looking toward a new concept.
In August, Von Furstenberg will launch Casual Chic, a line of casual clothing consisting mainly of knitwear. Silk Assets, which includes jackets, blouses, tunics, slacks and scarves, will continue to be sold, the designer said.
STARGAZING: Not to be outdone by AT&T, which is testing an interactive service in Castro Valley, Calif., Bell Atlantic plans to test Stargazer, an interactive system in Virginia this summer.
In addition to video-on-demand and syndicated reruns, Stargazer will offer serious shopping. Bell Atlantic's goal is to create a video mall filled with national retailers. The company declined to reveal any names.
The Stargazer system will initially consist of one channel, but others could be developed in the future. "This will be a department store channel," a Bell Atlantic spokeswoman said. "Eventually, the vision is to have a discount mall, a lifestyle mall, a cooking channel or a golf channel all within Stargazer."
Stargazer will be delivered to homes through telephone lines, using a technology called ADSL.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)