ARDEN ANGLES TOWARD TV: The fragrance industry uses QVC and the Home Shopping Network primarily to sell off older scents, saving the newest launches for department and specialty stores.
But Elizabeth Arden has been talking to QVC about developing a fragrance line exclusively for the shopping network. The project, reportedly in the works for months, was due to launch in February. However, according to an Arden spokeswoman, it's been delayed.
"We're talking to QVC," she said. "We haven't come up with anything yet. We might do something in March or April."
ASSESSING HER ASSETS: Now that Diane Von Furstenberg has sold over $10 million worth of her Silk Assets and Accessories collection on QVC, she is looking toward a new concept.
In August, Von Furstenberg will launch Casual Chic, a line of casual clothing consisting mainly of knitwear. Silk Assets, which includes jackets, blouses, tunics, slacks and scarves, will continue to be sold, the designer said.
STARGAZING: Not to be outdone by AT&T, which is testing an interactive service in Castro Valley, Calif., Bell Atlantic plans to test Stargazer, an interactive system in Virginia this summer.
In addition to video-on-demand and syndicated reruns, Stargazer will offer serious shopping. Bell Atlantic's goal is to create a video mall filled with national retailers. The company declined to reveal any names.
The Stargazer system will initially consist of one channel, but others could be developed in the future. "This will be a department store channel," a Bell Atlantic spokeswoman said. "Eventually, the vision is to have a discount mall, a lifestyle mall, a cooking channel or a golf channel all within Stargazer."
Stargazer will be delivered to homes through telephone lines, using a technology called ADSL.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion