NEW YORK — Five months after finalizing the acquisition of 67.5 percent of Nickel for about $6 million, Inter Parfums isn’t looking to take any dramatic turns with the U.S.-based business of the French men’s brand. But that’s...
NEW YORK — Five months after finalizing the acquisition of 67.5 percent of Nickel for about $6 million, Inter Parfums isn’t looking to take any dramatic turns with the U.S.-based business of the French men’s brand. But that’s not to say a focused growth strategy within the spa industry, limits on the brand’s expansion in the specialty store arena and consumer education aren’t high on the agenda.
The majority acquisition delivered Inter Parfums into a new venue — spas — and gave the company a men’s only business. Andy Clarke, vice president of sales for Inter Parfums Inc., noted during a recent interview, “Men’s skin care is really the last part of beauty with growth potential. That was the strategy behind acquiring Nickel.” Clarke was recently appointed president of the brand.
Nickel generated about $6 million in global sales for the year ended in March, according to industry sources, up 50 percent. In the U.S., the brand is carried in 40 or so retail stores, including Bloomingdale’s, Barneys New York and Proffitt’s, as well as roughly 250 spas.
Nickel’s founder, Philippe Dumont, remains based in Paris. As the brand’s worldwide president, Dumont continues to have creative influence in both global product development and brand strategy. Besides France and the U.S. — Nickel’s strongest markets — the brand has presences in the U.K., Germany, Belgium and Portugal.
Clarke believes Nickel can educate male consumers about skin care via a hands-on learning approach — either by having men in Nickel’s two U.S. spas, its retail distribution network or any one of a number of yet-to-be launched “Nickel rooms” within the brand’s existing spa base.
“We closed some accounts and are now aggressively going after partners in the spa business,” said Clarke, “especially at the back bar.” While a target number of spa doors has not been established, Clarke envisions opening rooms within Nickel’s spa distribution network and dedicating the spaces to Nickel-driven men’s services.
These Nickel rooms would use Nickel products at the back bar; include aesthetician training on those products; be decorated in the brand’s signature blue or gray color motifs, and in some cases prominently display the Nickel nameplate. Clarke plans to approach Nickel’s entire spa base this fall with the plan. He believes even spas with two or three treatment rooms, let alone more space, could be receptive due to a burgeoning demographic segment of image-conscious male consumers in the marketplace.There are also plans in place to make Nickel’s spa at 14th Street and Eighth Avenue here into a full-service salon this fall. It will offer full hair services — with the pending installation of four styling chairs — in addition to the space’s existing spa treatments. In addition to the Manhattan spa and another in San Francisco, Clarke indicated a third freestanding Nickel spa could be a reality on the West Coast within the next two years.
He also wants to begin offering services like facials in the brand’s wholesale doors, in stores where dedicating more area and events to men’s skin care would make sense to the retailer.
“All of us should be working toward one goal — education,” Clarke said of the players in the men’s grooming industry. “The psyche of men is that now [grooming] is more than just aftershave. Once more men understand the need to take care of themselves, [market] growth will occur. We’re on the crest of a wave.”
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye