By  on August 10, 2007

Nicole Miller is getting back into beauty in partnership with Parlux Fragrances Inc.

Under the terms of the five-year global fragrance license, Parlux will develop, market and distribute fragrances under the Nicole Miller and Nicole by Nicole Miller brand names. Aimed at high-end specialty stores, the first fragrance will bow in the U.S. during next year's holiday season, followed by a worldwide rollout.

"Nicole is the perfect partner for us as we implement our strategic plan to round out our portfolio at the upper end," Neil Katz, chief executive officer of Parlux Fragrances, said in a statement. "Just as she has established a distinct design signature in apparel that appeals to modern women around the world, we feel she will break through in fragrance to create a scent with similar appeal."

Although this is a new partnership for Miller, she's already a veteran of the fragrance world. In the early Nineties, she teamed up with Riviera Concepts to launch two women's scents and a fragrance for men. But seven years ago, Miller decided to part ways with Riviera and take a break from the beauty industry.

Miller felt the timing was right for her to jump back into the business. "I've already had a lot of experience in the fragrance business and am familiar with everything from the packaging to the different components of the scents," Miller told WWD on Thursday. "Now, I'm going into this knowing a lot more than I did the first time around. It's been overwhelming with all the celebrity fragrances, but I think people are moving away from that. Now, the focus is more on designers, so I think it's the perfect time to get back into it."

Through her strategic partnerships, the Nicole Miller brand now includes accessories, bags, shoes, eyewear, jewelry, home products, furniture and the Nicole by Nicole Miller apparel collection.

Miller said she wants her first fragrance to be both "ageless" and feminine. "I've always been against clothing that makes you look older, so I want to translate that young spirit and attitude to my fragrance," said Miller.

Miller is working on the juice now and said she would like to incorporate floral notes with a twist."I want my fragrance to reflect my rebellious nature, since I don't like following the pack," said Miller. "If there's a particular trend in fragrance, I'll run against the current. I feel I do that in clothing and want to do the same thing in fragrance."

Parlux also produces Paris Hilton's fragrances, as well as those of Guess, XOXO, Ocean Pacific, Jessica Simpson, Maria Sharapova, Andy Roddick, Baby Gund and Fred Hayman Beverly Hills.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus