By  on June 24, 1994

PARIS -- Nina Ricci will launch a new woman's scent in October, and the house has gone a little operatic with its name.

The fragrance is called Deci Dela, after an aria in the 19th-century operetta "Veronique" by Andre Messager, and will make its bow everywhere but in North America on Oct. 17.

Deci Delê, which translates as "from here to there" or "to and fro," is Ricci's first women's scent since Nina in 1986.

"I wanted a perfume that offered something that wasn't available in other scents," explained Ricci president Gilles Fuchs, at a presentation of Deci Dela at Ricci's plant in Ury, south of here.

Fuchs said his goal was to "rediscover the ambience of L'Air du Temps," Ricci's best-selling classic fragrance.

Deci Delê will roll out simultaneously in about 7,000 doors in Europe and Asia at launch.

In the U.S., Ricci is in talks with Saks Fifth Avenue to launch Deci Delê exclusively in 1995, possibly as early as Valentine's Day. The scent will then roll out in the summer to about 800 doors in the rest of the U.S.

Bernard Eloy, acting director general, predicted Deci Delê will do more than $40 million in its first year.

"That's our aim, and I'm convinced we can achieve it," he said.

The scent was created by Jean Guichard of France's Givaudan-Roure, who concocted a fruity juice with "head space" technology, a system for recreating the scent of living flowers.

Fuchs said the fragrance is an unusual structure, consisting of "harmonies that intermingle."

The notes are peach, raspberry and boronia; May rose from Grasse and freesia, and oriental echoes of cypress, cedar, chypre oak moss, balsam tears from Sumatra and Provencal cypress resin.

The eau de toilette comes in 100-ml. and 50-ml. sprays and splashes, the concentrated eau de toilette in 100-ml. and 50-ml. sprays, plus a 50-ml. splash, and a perfume extract in 15-ml. and 7.5-ml. sprays.

Deci Delê is priced a little higher than L'Air du Temps. Prices vary from about $73 (400 francs at current exchange rates) for a 100-ml. spray, to about $81 (445 francs) for a 100-ml. concentrated eau de toilette splash and $109 (600 francs) for a 15-ml. extract spray.

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