Nonie Creme, the former founding creative director of Butter London and founder of Colour Prevails, doesn’t think the industry needs another color launch that doesn’t add anything fresh to the business.That’s why her latest venture fills in what she views as gaps in the existing market. Under a banner called BeautyGarde, Creme plans to build a collection of items addressing consumer demands. Industry sources believe she could build BeautyGarde to a business producing more than $30 million per year.First out of the gates is LashGarde, a line of oil-free lash products formulated for women and men who wear lash extensions or artificial lashes, that grew out of her personal experiences.“I’m hooked on lash extensions,” Creme told WWD. But when she found her costly extensions weren’t standing the test of time, Creme learned the lashes need special care. One thing she learned the hard way was that oil-based products must be avoided “at all costs,” she said. The same rules were true for artificial lashes purchased for home use. In particular, she found, lashes need to be properly cleaned since they can collect bacteria. There were no designated product lines Creme could find on the market meeting these needs.[caption id="attachment_11054187" align="alignnone" width="196"] Nonie Creme[/caption]“It became my passion over the year to see what I could do in the lash category — and do it better,” Creme said. “You can have all the cute packaging in the world but unless your product offers a benefit, it doesn’t offer something different [to the market].”That was the genesis for LashGarde which includes oil-free mascara, oil-free Lash + Brow Shampoo (featuring a special charcoal-activated brush), oil-free liquid liner, oil-free priming sealant and faux lashes with faux lash adhesive. Creme said the products can be used by anyone, not just lash fans. LashGarde is rolling out this month on beautygarde.com with plans for a specialty retailer to add the line in 2018.The entire faux-lash category, Creme noted, is undergoing explosive growth sparked by the Kardashian/Jenner clan and social media exposure. Mass-market lash volume jumped double digits, according to IRI data for the most recent period tracked in mass-market doors. “And just walking in the street, you see so many more salons offering extensions,” Creme said.As she builds out an entire brand, Creme said her next targets are brow and lip. She is working on a product to help produce fuller lips. Industry sources said that once the entire line is developed it could bring in sales as high as $30 million per year. She vows to stay ahead of the industry as she did when she helped create Butter London, ushering the concept of polishes with fewer chemicals, coining the term 3-free before it became an industry norm.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)