PARIS — Marrying scientific know-how with natural ingredients was the idea behind Novexpert, a skin care brand due to launch in France in November.
Following a decade of developing more than 1,600 formulas for leading beauty players in its laboratories near Versailles, France, Novexpert managing director Cyrille Telinge and his team of 20 chemists, dermatologists and biologists decided to create a brand of their own.
“We’ve seen a real segmentation in the fight against aging,” he said. “On the one hand, there are these so-called 100 percent natural products that potentially cause allergies, due to essential oils. And on the other hand, there are mainly chemical products, reputed to be more efficient, but whose long-term effects are little known.”
Arguing that fragrances are the number-one cause of skin allergies and preservatives the second, Novexpert’s researchers excluded those and other substances (numbering 1,600) — including silicone, parabens and mineral oils — from their new products’ formulations, which took five years to create.
With financial backing from France’s Research Ministry, Telinge and his team turned to biotechnology and came upon Novaxyline, an algae extract deemed to have anti-inflammatory qualities, fight free radicals and stimulate sirtuins. The net effect is increased cellular longevity and younger-looking skin, according to Telinge.
Other ingredients in the Novexpert products are peptides, hyaluronic acid and vitamins A and E. Telinge and his team didn’t let the hefty price tag of certain ingredients stand in their way. A kilo of peptides can cost 70,000 euros, or $97,185 at current exchange, whereas a kilo of Novaxyline goes for 30,000 euros, or $41,650, he said.
The seven-unit Novexpert lineup targets people of various skin types and ages. For all skin types, for instance, there is the 15-ml. bottle of Absolute Anti-Wrinkle Eye Contour Care, which is to retail for 39 euros, or $54.14; the 40-ml. flacon of Skin-Perfecting Serum, for 49 euros, or $68, and the 75-ml. flacon of Absolute Regeneration Mask for 36 euros, or $49.98.
While Telinge declined to reveal sales forecasts, industry sources estimate the new brand will generate first-year wholesale revenues of 3 million euros, or $4.2 million. The line will bow in 500 doors, including Galeries Lafayette department store and Parashop pharmacy chain.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye