“We need to create experiences that invite consumers into the brand.”
This sentiment, expressed by NYX vice president of digital Mehdi Mehdi at the WWD Digital Beauty summit earlier this month, is the ethos that keeps the professional makeup artistry brand just as relevant in the mall as it is on Instagram.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)